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Research papers

Asia means business

The challenge for MR in Asia is also the opportunity There is no shortage of statistics on the importance of Asia for Western brands as a driver for global growth. Asia represents enormous opportunity for Western brands to expand their business,...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Francis Che
June 15, 2015
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Citation

Che, F. (2015a, June 15). Asia means business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/asia-means-business